What Is a Gift Card and How Does It Work? (2026)

Gift cardsPaysafecardZalando Gift CardDecathlon Gift CardIKEA Gift CardEMPIK Gift Card
Łukasz KafelŁukasz Kafel
5 min
What Is a Gift Card and How Does It Work? (2026)

A gift card is a voucher of a set value that the recipient uses to pay at a chosen shop or service. On payticon.com you buy a digital code delivered by email — no physical card, available the moment you pay, and with no commission.

What is a gift card and how does it work?

You buy a card of a chosen value, and the recipient redeems its code when shopping with a given brand. It’s a convenient present: the recipient decides what to buy, so you don’t have to guess their taste. You can use the card for your own shopping or give it as a gift — either way it works like a payment voucher honoured by that specific brand.

How to buy a gift card step by step

  1. Pick a brand and a denomination on payticon.com — match the value to the occasion and budget.
  2. Pay conveniently (e.g. card or BLIK) — the code arrives by email right after the purchase.
  3. Pass the code to the recipient or use it for your own shopping.

When you buy on payticon.com you pay no commission and you also collect cashback in “ticony” points.

How to redeem a gift card (code)

  • Online: at checkout, enter the code in the “gift card” or “code” field and confirm — its value reduces the amount to pay.
  • In a physical store: show the code at the till (if the issuer supports it).

The exact way to redeem depends on the card issuer — you’ll find it on the product page or in that brand’s terms.

How long is a gift card valid?

The expiry date depends on the issuer and varies from brand to brand. Always check the validity date on the specific product page or in its terms, and use the card before it expires.

Is there change left on a gift card, and can I cash it out?

Gift cards usually can’t be exchanged for cash — they’re meant for paying at a given issuer. Rules about leftover balance depend on the brand: some issuers let you use the code partially and keep the remaining amount for later purchases, while others redeem the code in one go. If your purchase costs more than the card’s value, you normally top up the difference with another payment method. You’ll find the details in each brand’s terms.

Digital or physical gift card?

Digital (code by email)Physical
Delivered instantly, no shippingNeeds printing or postage
Easy to share online (email, message)Handed over in person
Perfect for a last-minute giftA tangible keepsake

On payticon.com we sell digital cards — the code reaches the recipient’s inbox within moments.

Can a gift card be personalized?

Yes. In the payticon card designer you can add your own artwork and a message, and the recipient receives a personalized card by email. It’s a great way to give even a digital present a personal touch — for a birthday, Valentine’s Day or the holidays.

How to choose a gift card as a present?

Match the brand to the recipient’s interests: fashion (Zalando), sport (Decathlon), home (IKEA), books (Empik) or gaming (paysafecard, Steam). If you don’t know their taste, go for a universal card such as paysafecard. Browse everything in the product catalog.

What is a gift card?

It’s a voucher of a set value that the recipient uses to pay at a given issuer. On payticon you buy a digital code delivered by email — no physical card.

How do I redeem a gift card?

Online, enter the code at checkout in the “gift card/code” field and confirm. The exact method depends on the card issuer — check it on the product page.

How long is a gift card valid?

Validity depends on the issuer and differs between brands. Check the expiry date on the specific product page or in its terms.

Can I cash out a gift card?

Usually not — cards are meant for paying at a given issuer and can’t be exchanged for cash. Rules on leftover balance and partial use depend on the brand.

What if the purchase costs more than the card’s value?

You normally top up the difference with another payment method (e.g. card or BLIK), and the card’s value reduces the amount to pay. The issuer’s terms set the details.

Can a gift card be personalized?

Yes — in the payticon card designer you can add your own artwork and message, and the recipient gets a personalized card by email.

How does a digital card differ from a physical one?

A digital card is a code delivered by email right after purchase — no shipping, easy to share online. A physical one is tangible and needs to be handed over or posted.

Where can I buy a gift card delivered by email?

On payticon.com — the code arrives by email right after purchase, with no commission and with “ticony” cashback.


Looking for ideas? Browse the product catalog, personalize a card or explore more guides on the blog.

Łukasz Kafel

Łukasz Kafel

CEO & Founder Payticon

Gift card expert and fintech leader.

Specializes in gift cards and electronic money (eMoney). Combines hands-on technology expertise with business development to build modern gift card programs for companies.

As the founder of Payticon, he runs a platform for gift cards and payment vouchers — from paysafecard and game top-ups to crypto vouchers. On the blog he shares practical knowledge about online payments, transaction security, and fintech industry trends.

Contact me

Got questions? Write to me.

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